SaaS.
Practical writing on brand, growth and technology — and on the connections between them, which is where most of the value hides. No trend-chasing, no filler; frameworks and honest trade-offs, written by the team that does the work.
Product, Service, or Feature: What Are You Actually About to Build?
Most early ideas are one of three things wearing another’s clothes. Ask who pays, what recurs, and what happens to the money when you stop working, then build accordingly.
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Why Do Users Sign Up and Never Come Back?
A SaaS activation problem is rarely a funnel leak. It is a promise the landing page made that the first screen did not keep, and you can usually name the exact sentence.
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Activation Beats Acquisition: The Metric That Predicts Renewal
Activation is the first time your product does the job somebody came for, using their own data. Choose that event, put a window around it, instrument it, and fix it before you spend anything more on acquisition.
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How Should You Price a Product Nobody Has Compared Yet?
With no competitor to anchor against, your reference price is whatever the buyer already spends on the problem. Find that line item, choose the metric that tracks it, and package around that.
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Publishing Your Non-Goals: How to Say No to Feature Requests
Saying ‘not yet’ to every feature request is expensive. A published list of product non-goals loses you the wrong buyers faster and settles the argument your team keeps restarting.
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Free Trial or Freemium: Which One Fits What You Are Selling?
Pick by three facts you already have: how long the product takes to become useful, what a free account costs you to run, and whether the free tier is a demo or a product in its own right.
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The Standing Cost of Every Feature You Ship
A feature you shipped two years ago still bills you every quarter, in support, security, documentation and attention. Price that standing cost, then write a retirement policy you can run without losing anyone’s trust.
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Building a SaaS Landing Page That Sells the Job, Not the Tool
A SaaS landing page built from feature cards asks the visitor to work out what changes for them. Most will not bother. Name the job first, then spend the rest of the page defending that claim.
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How Do You Launch Software When Nobody Is Waiting for It?
Launch day is a myth borrowed from products that already had an audience. Ship to a handful of design partners, then one narrow audience, and treat the opening as a slow curve rather than an event.
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Churn Is a Lagging Indicator: What to Watch Instead
Churn is a lagging indicator. Usage decay, support sentiment, seat drift and a champion leaving all move months earlier, and each of those leading indicators has an intervention that still works.
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Should a Small Team Build a Product and Run Client Work?
The agency product split is not a focus problem. It is urgency asymmetry: client work carries a date, the product carries an intention, and the date wins every single week.
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Onboarding: What Should Happen in the First Ten Minutes?
Pick the one action that predicts a second session, then design the first ten minutes backwards from it. Everything that does not move a new account towards that moment can wait.
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When Is a Feature Request Actually a Positioning Problem?
When the same request keeps arriving from people who were never going to buy, the roadmap is not behind. The positioning is off, and building the feature makes it worse.
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Documentation as a Growth Channel for SaaS
Product documentation answers the highest-intent queries a SaaS product will ever receive, and most teams never index them properly. Treat docs as a product surface with an owner, not a leftover.
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What Does a SaaS Website Need Before the Product Is Ready?
A pre-launch SaaS website can be honest and still convert. What it cannot do is tour an interface nobody has built, then survive the week the first cohort gets access.
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