Skip to content
Technology — Service 04 of 09

Mobile app development.

Android & iOS, from strategy to store.

A mobile app is a promise of daily usefulness. We take products from strategy and prototype through Android and iOS builds to store launch — and stay for the releases after, where app success is actually decided.

ServiceFig. T-04 — Twin screens
Why it matters

The problem it solves.

App graveyards are full of launches that had no retention plan: onboarding ignored, analytics missing, releases stalling after version one. We build apps as products — instrumented, iterated, supported — not as one-off deliverables.

Built forBusinesses extending service to mobileFounders launching app-first productsTeams replacing ageing appsOperations needing field tools
Signals you need it
"Our customers live on phones; we don’t."
"The current app has two stars and a backlog."
"We need iOS and Android without two teams."
"The idea is proven; the build isn’t."
Outcomes

What you walk away with.

Both platforms

Android and iOS shipped from one roadmap — approach chosen per product.

Store-ready

Listings, review requirements and launch logistics handled, both stores.

Instrumented

Product analytics from day one — you see what users do, not what they say.

A release rhythm

Updates planned like a product, not patched like an emergency.

Scope

What’s included.

Scoped to your situation — every engagement is assembled from these workstreams, never sold as a fixed bundle.

01

App strategy & scoping

The job users would hire the app for — validated first.

02

Mobile UX/UI design

Patterns natives expect, on your brand system.

03

Android & iOS development

Engineered per platform decision, one roadmap.

04

API & backend integration

The services behind the screens, built or connected.

05

QA across devices

Tested where your users actually are.

06

Store submission & launch

Review cycles and listings, managed to done.

07

Post-launch releases

Analytics-led iteration, planned and shipped.

How we run it

The work, in four moves.

Part of the same five-stage approach every engagement follows — with success criteria agreed before work begins.

01 — Discover
Product case

Users, jobs and retention logic — the reasons the app deserves a home screen.

02 — Define
Architecture & approach

Platform approach, backend needs and the release plan — trade-offs on the table.

03 — Design
Design & build

Prototypes into production code, with demos on device throughout.

04 — Deploy
Launch & iterate

Store submission, instrumentation review and the releases that follow.

Connected by design

Where this connects to the other pillars.

Apps launched here get the full path: brand gives them identity, growth gives them install and engagement campaigns, and lifecycle keeps users returning.

Common questions.

Native or cross-platform?

Decided per product against performance needs, budget and roadmap — during Define, with trade-offs on the table. We commit to an approach we can operate well, not a doctrine.

Do you handle store approval?

Yes — submission, review requirements and the inevitable back-and-forth are part of launch, for both stores.

What happens after launch?

The part that decides success: analytics review, release planning and iteration. Post-launch support is scoped into every engagement.

An app worth
keeping?

Tell us the job your customers would hire an app for — we’ll scope the product.

Start a Project